ReticularReticularEffective: January 21, 2026
This Privacy Policy ("Policy") describes how Advocate AI Corp. DBA Reticular ("Reticular," "we," "our," "us") collects, uses, and discloses certain personal information obtained through our website ("Site"), which is located at https://www.reticular.ai, our mobile application ("App"), as well as information that we process as part of our services (collectively with the Site and App, the "Services"). By using our Services, you are agreeing to the terms of this Policy.
We collect personal and other information from you directly when you provide it to us through our Services. We also automatically collect certain information about you and your computer, smartphone, or other device when you use, access, or interact with our Services. We may also collect information from third parties in relation to providing you our Services.
Personal information collected from registered users. If you create an account to use our Services, we will collect information from you related to maintaining your account. This may include your name, email address, and password.
Health Data. If you use our Services to track your IVF journey, we collect the information you provide, which may include:
We treat all Health Data with heightened security measures and use it only to provide and improve our Services as described in this Policy. We do not sell your Health Data to third parties.
Other personal information collected through the Site and App. You can visit our Site without submitting any information that we can use to identify you personally. However, to use certain features on the Site or App, such as the "Book a Demo" feature or to create an account, you will be required to provide personal information. Such information could include, for example, your name, company, email address, and any message you choose to provide us.
Information collected through the App. When you use our App, we may collect:
Subscription and payment information. If you subscribe to premium features through the Apple App Store, Apple processes your payment. We receive confirmation of your subscription status from Apple but do not receive or store your payment card details. Apple's privacy policy governs how Apple handles your payment information.
Web log data. When you use the Services, we automatically receive and record certain information from your computer (or other device) and your browser. This may include such data as your IP address and domain name, the pages you visit on the Services, the date and time of your visit, the files that you download, the URLs from the websites you visit before and after navigating to the Services, your software and hardware attributes (including device IDs), your general geographic location (e.g., your city, state, or metropolitan region), and certain cookie information (see below). To obtain such information, we may use web logs or applications that recognize your computer and gather information about its online activity.
Cookies. We use cookies on the Site. Cookies are small files that are stored on your computer by your web browser. A cookie allows the Site to recognize whether you have visited before and may store user preferences and other information. For example, cookies can be used to collect or store information about your use of the Site during your current session and over time (including the pages you view and the files you download), your computer's operating system and browser type, your Internet service provider, your domain name and IP address, your general geographic location, the website that you visited before visiting the Site, and the link you used to leave the Site. If you are concerned about having cookies on your computer, you can set your browser to refuse all cookies or to indicate when a cookie is being set, allowing you to decide whether to accept it. You can also delete cookies from your computer. However, if you choose to block or delete cookies, certain features of the Site may not operate correctly.
Web beacons. The Site or the emails that you receive from Reticular may use an application known as a "web beacon" (also known as a "clear gif" or "web bug"). A web beacon is an electronic file that usually consists of a single-pixel image. It can be embedded in a web page or in an email to transmit information, which could include personal information. For example, it can allow an email sender to determine whether a user has opened a particular email.
Third-party online tracking. We may partner with certain third parties to collect, analyze, and use the personal and other information described in this section. For example, we may allow third parties to set cookies or use web beacons on the Site or in email communications from us. This information may be used for a variety of purposes, as discussed below (see "With Whom and Why We Share Your Information").
We use the information that we collect (described in "What Information We Collect and Maintain About You," above) for a variety of purposes. Our legal bases for processing your personal information are: 1) our legitimate interest in running and maintaining our business; 2) performance and fulfillment of our contracts; 3) your consent; and 4) compliance with our legal obligations. In many instances, more than one of these legal bases apply to the processing of your personal information.
The purposes for which we use your information include to:
We may link information gathered through our Services with information that we collect in other contexts. But in that event, we will handle the combined information in a manner consistent with this Policy.
We may share any of the information described in "What Information We Collect and Maintain About You," above, with other parties for a variety of purposes, as described below.
Third-party service providers. Reticular uses third-party service providers that perform services on our behalf, including:
These service providers may collect and/or use your information, including information that identifies you personally, to assist us in achieving the purposes discussed above. We require our service providers to maintain appropriate security measures and to use your Health Data only for the purposes of providing services to us.
We may share your information with other third parties when necessary to fulfill your requests for Services; to complete a transaction that you initiate; to meet the terms of any agreement that you have with us; or to manage our business.
Analytics. We may partner with certain third parties to obtain the automatically collected information discussed above and to engage in analysis, auditing, research, and reporting. These third parties may use web logs or web beacons, and they may set and access cookies on your computer or other device.
Research purposes. We may use aggregated or de-identified Health Data for research purposes to improve our Services and contribute to scientific knowledge. Any such research use will not identify you personally.
Referral program. If you participate in our referral program, we collect and process your unique referral code and track referral relationships to provide program rewards. We share limited information (referral code validation) with referred users to confirm successful referrals.
Legal purposes. We may use or share your information with third parties when we believe, in our sole discretion, that doing so is necessary:
Aggregated and de-identified information. From time to time, Reticular may share aggregated or de-identified information about users, such as by publishing a report on trends in the usage of the Services or aggregated health insights. Such aggregated information will not identify you personally.
If you want to learn more about the personal information that Reticular has about you, or you would like to update, change, or delete that information, please contact us by email at contact@reticular.ai.
If you are a resident of a jurisdiction with an applicable data privacy law, you may have certain rights available to you in relation to your personal information. These rights may include:
To exercise any of the rights listed above, please contact us via email at contact@reticular.ai.
We will respond to your request as soon as reasonably possible and within the timeframe required under applicable law. You may appeal any decision we make in response to such request in accordance with applicable law. Appeals may be submitted to contact@reticular.ai with the subject line "Appeal of Decision Related to Privacy Rights Request."
Prior to complying with your request, we will first verify your identity by comparing the information you provide with the information we have on file for you.
You may authorize an agent to make a request on your behalf. To designate an agent, please provide a written and signed document by both you and the agent that authorizes the agent to act on your behalf. You may also use a power of attorney. We will still require you to provide information to allow us to reasonably verify that you are the person about whom we collected personal information.
You may request deletion of your account and associated data at any time by contacting us at contact@reticular.ai or through the account settings in our App. Upon receiving a verified deletion request, we will delete your personal information, including Health Data, from our active systems within 30 days, except where we are required to retain certain information for legal, regulatory, or legitimate business purposes.
Our Services may contain links to third-party websites. If you use these links, you will leave the Services. We have not reviewed these third-party sites and do not control and are not responsible for any of these sites, their contents, or their privacy policies. Thus, we do not endorse or make any representations about them, or any information, software, or other products or materials found there, or any results that may be obtained from using them. If you decide to access any of the third-party sites listed on our website, you do so at your own risk.
We employ physical, technical, and administrative procedures to safeguard the personal information we collect. For Health Data, we implement additional security measures including:
However, no website or application is 100% secure, and we cannot ensure or warrant the security of any information you transmit to the Services or to us, and you transmit such information at your own risk.
Note: Biometric authentication (Face ID/Touch ID) is handled entirely by your device's secure enclave. Reticular does not have access to or store your biometric data.
We retain personal information about you necessary to fulfill the purpose for which that information was collected or as required or permitted by law. We do not retain personal information longer than is necessary for us to achieve the purposes for which we collected it. For Health Data, we retain such data for as long as your account is active or as needed to provide you Services, unless you request deletion.
The information that we collect through or in connection with the Services is transferred to and processed in the United States for the purposes described above. Reticular may subcontract the processing of your data to, or otherwise share your data with, affiliates or third parties in the United States or countries other than your country of residence. The data protection laws in these countries may be different from, and less stringent than, those in your country of residence. By using the Services or by providing any personal or other information to us, you expressly consent to such transfer and processing.
Content on the Services is directed at individuals over the age of 18 and is not directed at children under the age of 13. We do not knowingly collect personally identifiable information from children under the age of 13.
We may make changes to the Services in the future and as a consequence will need to revise this Policy to reflect those changes. We will post all such changes on the Site and App, so you should review this page periodically. If we make a material change to the Policy, you will be provided with appropriate notice.
Should you have any questions or concerns about this Policy, you can contact us at:
contact@reticular.ai
San Francisco & Boston, United States
Last Updated: January 21, 2026